I am frequently asked to share my experience and perspective on Advertising, Marketing, Retail, Loyalty and Customer Centricity; I have been interviewed and contributed to articles, conferences and op ed pieces around Leadership, Talent, Trust and Social Contribution in Advertising, DE&I. Download here my Bio & Speaking TopicsÂ
Speaking Topics
How can brands enter and succeed in retail?
For consumer brands, securing partnerships with Retail Customers can be an exciting milestone, whether they are established or not. It increases your visibility and opens up opportunities for sales and customer reach. However, breaking into competitive retail markets requires careful planning and execution. This talk explores what brands need to consider in order to get and maintain a position on the shelf, including how to choose the right retailers, how to pitch with persuasion, and what can be done to build trust with retailers so they re-order.
Why you need a customer loyalty platform in the 21st century
Customer growth is expensive, and returns take time. Increases in frequency and basket size with existing Customers are generally seen as better value. In this talk Alessandra brings to life how a loyalty platform can become the ultimate channel of engagement, reward and execution of a Brand and Company strategy. Building on the right value equation, leveraging digital engagement and data, customers will feel inclined to return and have a better Brand perception.Â
The ultimate guide to an effective brand communication strategy
In a world in which consumers are constantly bombarded with communications from brands, how can you set yours apart from others in the market? In this talk, Alessandra draws on her experience at Unilever, Tesco and the Advertising Association, and shares a framework that will help your brand tell its story in the most compelling manner. Beginning with an emphasis on deep and unique customer insight, Alessandra looks at the importance of crafting a unique and captivating narrative around your brand, why entertainment has the power to build trust and profitability, and much more.
The roadmap to career success
No matter where you are in your career, it pays to approach your professional journey with intention, as you will be more likely to make well-informed decisions and achieve the fulfilment you deserve. Having built her career in marketing and management at two of the world’s most phenomenally successful brands, Alessandra shares her learning in this talk on what it takes to build a personal path to success, diving into subjects such as how to get clear on your goals, what you can do to grow your own talent and develop professionally, and what are the leadership traits that work in large or small teams.
Please contact michael@speakingoffice.com
“Alessandra was a fantastic speaker who provided enormous value to our event. She has a wonderful way of combining her wealth of consumer experience with a style of communication that was both engaging and relatable, allowing us to clearly understand how her key lessons can be applied to problems faced by ourselves and our event attendees.”
Fergal Stamp – Director of Strategy and Initiatives at Deliveroo UK&I
Alessandra was a fantastic speaker who provided enormous value to our event. She has a wonderful way of combining her wealth of consumer experience with a style of communication that was both engaging and relatable, allowing us to clearly understand how her key lessons can be applied to problems faced by ourselves and our event attendees
Fergal Stamp – Director of Strategy and Initiatives at Deliveroo UK&I
