I love learning about new businesses, organisations and industry sectors, contributing to their performance, scrutinising their plans and developing their talents. I want to leverage my experience and expertise and put it to the service of others, so that they can thrive and succeed.
75-year-Old Marketing Industry club with monthly speakers’ dinners at the Claridge’s. The club is distinguished by a convivial atmosphere, inspiring speakers and an impressive membership list, reflecting a wide and varied cross-section of today’s marketing leaders. Influential individuals who are making a significant contribution to the shape and direction of our industry.
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President of the Ad Association Council of 25 + Members, major trade bodies , Media and Tech Platforms and Marketing Clients in the Country. My 3-year Agenda has focused on Talent, Sustainability and Inclusivity, with several world leading Industry wide initiatives.
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A JV between Tesco and VMO2. Tesco Mobile enjoyed above market customer growth, NPS and completely transformed its strategy to leverage more strongly the strengths of the Tesco Brand and VMO2 Network.
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Teens Unite is the only charity in the Country specifically supporting young adults to live their best life with Cancer. We renewed the Trustees composition, role and areas of expertise. We transitioned to a new Leadership, refreshed the longer term strategy and weathered the pandemic, with an all-time high engagement with the beneficiaries.
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“Alessandra has been a fantastic President for the Advertising Association. She brings three key strengths to our organisation and our members. The first is her ability to listen and synthesise the complex challenges and opportunities our industry faces. Then helping us find the solutions with clarity and rigour. Finally, she leads from the front in presenting these in an engaging way from the stage at our conferences, events and meetings. Plus, she is an absolute pleasure to work with, for our executive team and our staff, it has been such a joy to work together”
Stephen Woodford, CEO Advertising Association.
“Alessandra brings a rare blend of strategic levity, customer intuition, and empathetic leadership to the boardroom, underpinned by huge commitment to the success of the business and the leadership team. Her blend of probing and expanding our thinking and encouragement to be brave consistently made us better; her customer-centricity and leadership of the Tesco brand ensured every conversation was connected to the people we were all there to serve. During my tenure, Tesco Mobile wouldn’t have been the same without her involvement.”
Tom Denyard – Fromer CEO Tesco Mobile and Current Managing Director Tesco On Line
“Alessandra is not only a renowned, sector-leading marketer but also an inspiring and compassionate leader. I had the privilege of working with her during her term as Chair of Trustees for Teens Unite, a charity dedicated to improving the lives of teenagers living with and beyond cancer.Alessandra consistently pushes boundaries, creates ambitious and forward-thinking strategies while fostering an environment of support and encouragement. Her ability to balance innovation with empathy is truly remarkable, making her a standout leader and a trusted colleague. It was an honour to work alongside Ale and witness the transformative impact of her vision and leadership”
Roxanne Lawrence – CEO Teens Unite Fighting Cancer
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